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Registration and morning coffee
Welcome words from
Siim Lepisk, SEB
“Real e-shopping numbers in the Baltics”
Jaanus Kroon, Eesti Pank
“How to become the largest e-shop in the Baltics? ”
Dainius Liulys, Pigu Group
Taavi Rajur, Hansapost
Role and opportunities of Facebook in e-commerce at 2020
Mantas Povelauskas, Facebook
“Biggest e-marketing failers”
Paula Särekanno, Breden Kids
Teet Torim, BoostYourSelf
Soren Hejnfelt, FinestMedia
“Niche sales worldwide?”
Gvido Bajars, Velosock
Soon to be announced
Panel discussion: “International delivery next level”
Jonas Heinonen, Boomerang
Ansi Arumeel, Omniva
Remo Kirss, DPD
Keynote: Soon to be announced
“Reuse and recycle your package - this is a new business!”
Jonne Hellgren, RePack
“How to select, enter and profit from new markets?”
Karola Karlson, Bolt
“Air Baltic - the strongest digital marketer in the Baltics!”
Jolanta Rema, Air Baltic
Open Banking: Disruption or Opportunity for Commerce?
Martina Wallenberg, SEB
Jaanus Kroon has been working at Eesti Pank since 1993 in different areas of central bank statistics as an economist and head of division, and since 2013 he has been the head of the Statistics Department.
He holds a Master’s degree in Economics (M.Sc) and one in Organization and Management (MBA) from Tallinn University of Technology (TalTech).
Jaanus Kroon represents Eesti Pank in several international committees, notably the Statistics Committee of European Central Banks, the Irving Fisher Committee, and the Committee of Monetary, Financial and Balance of Payments Statistics.
Ansi Arumeel graduated the department of transportation technology in Tallinn University of Technology and defended a master's degree in Chalmers University of Technology in Gothenburg (Management of Transportation & Logistics) and supplemented himself in Stockholm School of Economics in Riga.
He has been working for Omniva since year 2006 and as a member of logistics division since 2007, meanwhile being a council member of several subsidiaries of Omniva.
Dainius Liulys is one of the founders of the online store Pigu.lt and e-commerce leaders in Lithuania recently announced the launch of a local marketplace platform.
In 2007, D. Liulys established an e-shop in Lithuania, opened 220.lv in Latvia (2011) and Kaup24.ee in Estonia (2013). Under his leadership, the Pigu Group online stores are currently the most popular in the Baltic states, surpassing the world-famous e-commerce players. Early September this year, it was announced that e-shops become an open marketplace platform for other local sellers as well.
Over a decade gained working experience in e-commerce and good knowledge of the specifics of the Baltic markets are the key topics that D. Liulys has been presenting at various conferences, such as eTail, Seller Fest. In his opinion, the Baltic markets have potential, and the experience and tools used by local players, which are currently difficult to access for the biggest players in global e-commerce, can help exploit this.
Remo Kirss is CEO of DPD Eesti AS, leading provider of standard and express parcel services. DPD is second-largest operator in the CEP market in Europe.
Remo has been in logistics industry for more then 15 years, began his career in 3PL and later moved more in to transportation sector.
In 2012 he joined DPD and was in charge of different departments in operations until he became CEO in 2019.
As the owner of Hansapost Taavi leaded the expansions to Latvian and Finnish markets and developed the businesses up from the scratch.
Now, being partner and Member of the HobbyHall Group Board, he is responsible for the group IT, marketing and customer service results and development.
Taavi likes to be involved in the daily business decisions, and he has developed great skills of detecting business urgencies/opportunities by his 22 years of experiences.
Karola Karlson is the global Head of Marketing in Bolt.
In the past 2.5 years since Karola joined the company, Bolt has expanded to 20+ new markets, grown from 200 employees to 1,300+, and gone through a rebranding. She started out by creating a scaleable paid acquisition strategy for the brand, going on to build and lead a 30-person global marketing team, overseeing the paid acquisition, influencer marketing, social media, branding, local marketing campaigns, website optimization and much more.
Karola is also one of the world's leading Facebook Advertising experts (check out her blog) and has contributed on the topic to TOP business blogs, including Entrepreneur, Content Marketing Institute, Social Media Examiner and AdEspresso. She’s also frequently consulting brands on growth marketing and Facebook marketing.
Founder of VELOSOCK — the World’s first bicycle cover for indoor storage and transportation. Gvido is a lawyer, a designer and an entrepreneur. Combination of these three fields was just right to start a company that specializes in bicycle storage solutions for professional cyclists, as well as casual riders, providing all-round coverage to keep both the bicycle and surroundings clean and protected at all times.
VELOSOCK bike covers are all patented and made in Latvia, EU. Company has won several design awards, including the world-renowned A'Design Award, National Design Award of Latvia, a special mention in the German Design Award and winning the Bicycle Brand Contest.
Social media is an integral part of the development of e-commerce today.
Boost Yourself has grown with social media since its first sales in 2015. During the first month of operation, their sales were 310€ and the cost of Facebook ads was 200€. Teet talks about how Boost Yourself has managed to grow it’s business to millions of euros using Facebook and Instagram.
What have been the lessons? How does the automating works with these channels? How can we only do the activities that really work?
Mr Jonne Hellgren is an impact entrepreneur, Co-Founder and CEO of RePack.
He works in an intersection of e-commerce, design, sustainability and startups. His Reuse-as-a-service packaging company has developed a globally unique reusable and returnable packaging service for e-commerce.
RePack has won the Nordic Environment Prize in 2017 and is used by 100+ webstores in over 15 countries.
Jolanta Rema is the Head of Digital Marketing and Commercial Distribution of airBaltic.
In 2004, under her leadership, airBaltic implemented airline’s first online tickets sales system, without which today’s airline business is unimaginable. Since then, J.Rema has introduced online sales for various ancillary services and now has undertaken leadership of the company’s digital marketing team.
Nowadays good UX&UI is no longer enough to engage users of website and convert them into customers. Big data or everything we know about our website visitor and customer has become an integral part of the company’s commercial strategy. At the conference, J.Rema will take you on a journey of how does the Baltic’s largest airline use those data to offer customers the right product at the right time.
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Breden Kids is one of the fastest growing kidswear brands in Estonia that was founded by an Estonian family, Merle and Erko Leemet. Breden has scaled it’s business to millions of euros with only 4 years through #deliveringhappiness to our fans each and every day. During the past years, Breden has been spreading its horizons, with an aim of taking the functional kidswear on a journey across the globe.
Paula Särekanno is the Marketing Manager of Breden Kids, who oversees Breden’s marketing strategy and daily activities. Paula will share, what Breden has learned from the marketing experiments done in Estonia and abroad.
Martina Wallenberg is the Head of Open Banking, a new unit within SEB, which is coordinating and developing SEB’s offering and intake of products and services built on API technology.
The task for the Open Banking team is to take a holistic approach and coordinate the bank’s offering regardless of product or customer segment.
Martina Wallenberg has worked at SEB since 2015, in Group Finance and within SEB´s Innovation Lab. Since 2017 she has worked in the evolving area of Open Banking.
Soren Hejnfelt, seasoned entrepreneur. CBDO and Management Board Member of Finestmedia AS and associated companies.
Coach, expert and Horizon 2020 jury member with the European Commission Executive Agency for SMEs and the EIC accelerator. Business developer, leading growth through strategic organizational change management.
Motorcycle racer by heart, always chasing acceleration in and outside the business.
Jonas Heinonen is CEO and Partner of Boomerang Distribution OU, leading provider of eCommerce 3PL services in the Nordics. Boomerang is the largest eCommerce Returns management company in the Nordics and the Baltic states.
Jonas has been in working in the industrial and telecom sector within various regional & global Supply Chain Management roles for more than 20 years, began his career in working in Sweden and relocated between several countries until permanently moving to Estonia in 2005.
In 2014 he joined Boomerang as the CEO with a task to diversify the company’s service offering and to develop the eCommerce service segment.
Facebook Lead Lithuania
Mantas is a marketing professional with a decade of experience in agencies, consulting, branding, performance and marketing processes.
His experience with global clients stems from the years he spent in Asia managing monthly budgets of over 10 million USD.
Mantas is a valued advisor for advertising strategy, process and activity measurement, working actively with Facebook offices around the world.