APRIL 18TH 2019

Alexela Concert Hall

Bob is an author and speaker.


He has written several successful books including his most recent, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" which exposed many of the dangerous data abuse practices that are now making international headlines and was selected "Best of Marketing 2017."


He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.


Bob has been the CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.


Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world. ■

Bob Hoffman

Delusional: How Marketers Waste Billions on Fraud and Fairy Tales

Marketers are living in a fantasyland. It’s a fantasyland in which consumers want to “join the conversation” about brands; a fantasyland in which people want to “engage” with our content; a fantasyland in which consumers are clamoring for “more relevant advertising;” a fantasyland in which the assertions of “experts” carry more weight than the facts. This talk exposes the fantasies and explains how they are costing marketers billions.

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ALL SPEAKERS

Moderator: Yrjö Ojasaar

Moderator: Kaidi Ruusalepp

Additional information: info@ekspress.ee

The conference is organized by Ekspress Meedia AS.